Brand Story


Cholula Hot Sauce is the delicious result of a generations old recipe and a rich Mexican heritage. By using the ripest local
ingredients and a creative blend of authentic spices, Cholula quickly became known as “el sabor perfecto”, the perfect flavor.
That original recipe has gone unchanged over the years and now expands to four additional varieties, each featuring a memorable
taste experience that holds true to the brand philosophy of enhancing while never overpowering. Cholula Hot Sauce celebrates the
best taste experience.

When you Uncap Real Flavor with Cholula Hot Sauce, prepare to have your food elevated to levels you never expected.


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